Remax.com recently got a revamp…
Click here to view the embedded video.
The site looks pretty good at first glance. There’s a clean home page, detailed information on the listing detail pages, and a way to look up home values (using Homes.com’s AVM is looks like). It’s all great — but I still can’t help but wonder what they view as their long term differentiator with consumers? What can a buyer or seller (or home owner) do on Remax.com that they can do nowhere else? What unique content assets are in place? Is this enough to get people to switch from Redfin, Zillow, or Realtor.com?
Note to anyone on REMAX’s tech team reading: the home page is not geolocating me correctly. The “real estate activity in…” module is showing properties from Denver (I’m in Seattle).
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