Let’s bring the “understanding the game we’re playing” discussion into the context of a real estate business. The core question is, as a real estate agent or broker or franchise, what game are you really playing?
To provide a bit of background to that question, think about what Simon mentioned in terms of the difference between an education summit at Microsoft versus one at Apple. The Microsoft team talked about how to beat Apple. The Apple team talked about how to help teachers teach and help students learn.
That’s a massive difference in mindset. Microsoft is playing the catch their competition game. Very reactionary. Apple is playing the help and delight your customers game. Very proactive.
We all know who’s “winning” that one.
The people that generally win in business are those who love solving customer problems, regardless of how they “rank” (by any number of metrics). It’s irrelevant what their competition is doing. They are focused on getting better day after day, month after month, year after year.
As an agent, your business is simple (brokerages and franchises are playing a different game). Put people into amazing homes with as little friction as possible.
What are you doing today, tomorrow, and the next day to improve that core metric?
Are you playing the beat your competition game? Or the delight your customer game? Are you a finite player? Or infinite player?
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