Thursday, January 4, 2018

Buyer and Seller Pain Points in 2018

How do you reach and acquire clients in 2018?

Start with answering what actual “pain points” (aka problems) buyers and sellers have?

  • Buyer: Getting placed on (irrelevant and non personalized) drip email campaigns — meaning they don’t ever contact agents early on to ask them questions
  • Buyer: Too many listings to sort through (depending on geography, and the price bands they are searching for)
  • Buyer: Lack of housing inventory (the opposite of the point above)
  • Buyer: Not earning enough income to afford what they want
  • Buyer: No money for a down payment
  • Seller: Have equity in a home and want to upgrade, but not inventory is available matching their criteria
  • Seller: Not knowing how much over asking price their home will sell for
  • Seller: Lack of communication from listing agent
  • Buyer: Can’t win against multiple (cash) bids (see below)

More on FlyHomes’ guarantee here (their co-founder Steve is a member of Geek Estate)

My tip for those aggressively seeking to expand your business in 2018? Solve a problem.

The post Buyer and Seller Pain Points in 2018 appeared first on GeekEstate Blog.



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