Marketers: Please, Please Stop Using the Word “First”

Localism says they are “the first national neighborhood-level news site!”

I’m sorry, I’m calling complete bullshit.

Ever hear of Patch? Outside.in (see here)? Blockfeed?

Seriously marketers — you ruin all credibility (aka trust) by making outrageous claims you are the first to do something. 99.9% you’re lying, if you EVER use that word in your marketing copy.

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