Sotheby’s supports 3-D (Inman paywall article).
That’s cool; some buyers will certainly get value from them.
Zillow actually did this last year.
The reality is Sotheby’s beating the big boys to the punch doesn’t really matter. If it gets great consumer pick up, Zillow / Realtor.com will (re-)implement in 6 months (and probably do it better), and put 20x (more than that, realistically) the consumer eyes on 3-D tours within a month. I assure you, if 3-D was near or at the top of buyer wish lists — it would be implemented on all the major portals in a big way.
I do realize Sotheby’s is on the luxury side, and that this is likely a value for attracting sellers more than it is buyers.
I’ve seen dozens and dozens of products/startups in the augmented reality, virtual tour, 3-D, VR, and video listing realm over the past ten years. The tech has always been cool, but nothing has broken through from “nice to have” for buyers to “must have”. I’ve long been convinced none of these technologies really matter until 3-D/VR (or something else) replaces the need to actually walk through a home. I don’t think we’re there yet, especially given the majority of home buyers buy local — and can easily go look at a house in person instead of needing to rely on fancy technology/imagery.
For buyers, 3-D is a nice to have. Not a must have.
The post 3-D & Sotheby’s. Do Consumers Care? appeared first on GeekEstate Blog.
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