Onboard Informatics has been working on a new AVM brand that was announced today — myAVM.
My question is the same one I have about RealEstate.com — do millennials really need their own AVM? I get that brokerages and agent want to integrate a white label AVM on their own websites — but if that’s the case, why bother with a “consumer brand” like myavm? Or, perhaps I’m not understanding something about the product and strategy behind it.
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