Is Agent Search the Next Frontier?

Says Greg Fischer…

agent search is the next frontier

I’ve never really seen anything that leads me to believe a big percentage of people search for agents.

People search for houses.

Conversion from traffic to leads generally happens on the listing detail page — when buyers either want to see a home in person, or have a burning question they want answered now.

From Jeff Turner:

for the most important purchase most people make, they turn to those they trust the most, not a search engine.

I don’t disagree. I’d love to see data from any of the big sites that have agent directory/search.

While I’m sure some buyers will slowly realize not all agents are good, and do a deeper search, I’m not optimistic the average buyer will be doing that anytime soon.

What do you think?

PS: Another post worth reading from 2015.

[Photo via http://vasmajstor.ba]

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