Want real, honest feedback on the user experience of your real estate website?
Go inside Starbucks (or any other busy coffee shop), and offer to buy someone in line a coffee in exchange for spending 10 minutes browsing your website and providing honest feedback. Many people will happily take an extra few minutes for an ad hoc user experience interview/feedback session.
Be ready with very specific user scenarios. For example, tell them to find a home above a million dollars on the beach. Or, a home with 3 bedrooms and a view. Recently listed homes in 98119. Or whatever buyer scenarios you think your buyers are trying to solve. Watch them click around. Notice where they pause, what part of the screen their eyes wander to.
Ask them what sort of home they bought/sold/rented last, and where/how they found it.
In short, ask them as many questions you can think of for as long as they’ll give you the time of day.
If you do this with two or three people a month, you’ll have a diverse sample set to make decisions as to what parts of your website your time should be spent improving upon.
H/T to Jim Marks — this is how he used to test Virtual Results websites when I worked for him in 2010 (and likely still does). Note if you have a full custom and your vendor is NOT doing this sort of research, you should find a new vendor.
An alternative to real live coffee shop interviews are websites such as usertesting.com.
The post How to get Real Testing/Feedback for your Real Estate Website? appeared first on GeekEstate Blog.
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