Local Q&A, in a Branded Native App

I wrote about the possibility of putting “Zillow Advice into a mobile app” in 2013.

That was before I ever started consulting for StreetAdvisor, whose business model is to white label their local reviews + question & answer offering to brokerages/franchises (or corporations).

Especially for the brokers and franchises reading, would you find value in a standalone branded app to allow buyers/sellers/home owners to ask questions to your agents — with the goal of establishing your agents as the true local experts?

Of course, the critical question is — if you had such an app to distribute, how would you get people to use (& remember) it?

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